{"schema_version":"1.2","slug":"clay","url":"https://www.launchpadhq.io/platform/clay","name":"Clay","former_names":[],"company":"Clay Labs Inc.","website":"https://www.clay.com","category":{"slug":"sales-marketing-seo-ai","name":"Sales, Marketing & SEO AI"},"description":"Enrichment and GTM workflows over third-party personal data (names, emails, employers, and similar)., GDPR, CAN-SPAM, and similar outreach-law compliance is the user’s responsibility — do not treat enrichment as permission to email. Official pricing (clay.com/pricing): Free 500 actions/mo; Launch listed as “$167/mo, starts at 15,000 actions/mo”. The page also shows $54–$60/mo add-on tiers; the exact billing basis for those figures is unverified.","primary_use":"Data enrichment and go-to-market workflows","use_cases":"Growth and sales operators enriching leads — not a beginner first tool","best_for":["sales operators","growth teams"],"works_with":["contacts","web"],"outputs":["tables","enriched records"],"platforms":["Web"],"apps":{"ios":null,"android":null,"macos":null,"windows":null,"linux":null},"cost_tier":"FREEMIUM","difficulty":"INTERMEDIATE","technical":{"privacy_level":"LOW","time_to_productivity":null,"learning_curve":null,"offline":false,"api_available":true,"languages":null,"integrations":null,"upgrade_triggers":null},"lifecycle":"active","status":null,"free_tier":{"available":true,"summary":"100 data credits and 500 actions/mo, 200 rows per table."},"plans":[{"name":"Launch","price_text":"$167/mo/billed annually","amount":167,"currency":"USD","period":"month","limits":"Default annual view (Save 10%); $185/mo on monthly","is_free":false},{"name":"Growth","price_text":"$446/mo/billed annually","amount":446,"currency":"USD","period":"month","limits":"$495/mo billed monthly","is_free":false}],"starting_price":"$167/mo","lowest_paid":{"name":"Launch","price_text":"$167/mo/billed annually","amount":167,"currency":"USD","period":"month","limits":"Default annual view (Save 10%); $185/mo on monthly","is_free":false},"api_pricing":null,"usage_limits":null,"models":null,"features":null,"tasks":null,"alternatives":[],"works_well_with":[],"guide_url":"https://www.launchpadhq.io/platform/clay/guide","changelog":[{"date":"2026-10-14","field":"plans","summary":"RA: Growth is $446/mo billed annually and $495/mo billed monthly. Launch stays $167/$185. Dropped $185/$205 action-tier figures from the Growth row."}],"sources":[{"label":"Company","url":"https://www.clay.com/pricing","checked_at":"2026-10-14","status":"verified"}],"notes":["Checked 2026-10-13 (from catalog copy)","Some catalog figures are marked unverified."],"verification":{"status":"verified","checked_at":"2026-10-14"},"data_as_of":"2026-10-14","record_updated_at":"2026-10-14","generated_at":"2026-10-27T02:02:33.944Z","sponsored":false,"attribution":"Data from Launchpad HQ (https://www.launchpadhq.io). Please credit Launchpad HQ and link to the tool's Launchpad HQ page."}