{"schema_version":"1.3","slug":"image-generation","url":"https://www.launchpadhq.io/workflows/image-generation","data_url":"https://www.launchpadhq.io/data/v1/workflows/image-generation.json","title":"Image generation","description":"Concept art, marketing visuals, and iterations from prompt to final asset.","tags":["image","design"],"tiers":[{"id":"optimal","name":"Optimal","tagline":"Pro quality","time_estimate":null,"result":null,"tools":[{"name":"Midjourney","rationale":"Top-tier aesthetic quality for this workflow. Best when you want standout visuals and accept a paid stack.","tool":{"slug":"midjourney","name":"Midjourney","url":"https://www.launchpadhq.io/platform/midjourney","data_url":"https://www.launchpadhq.io/data/v1/tools/midjourney.json","category":{"slug":"image-generation-editing","name":"Image Generation & Editing"},"cost_tier":"PAID","lifecycle":"active","free_tier":{"available":false,"summary":"No free plan, and no free trial on the website or Discord. A limited trial exists only in the separate niji journey mobile app."},"starting_price":"$10/month","lowest_paid":{"name":"Basic","price_text":"$10/month","amount":10,"currency":"USD","period":"month","limits":"Or $96/year ($8/month); 3.3 hours of Fast GPU time a month; no Relax mode","is_free":false},"data_as_of":"2026-10-26"}},{"name":"Leonardo AI","rationale":"Fast iteration and strong models in-app—ideal second step after Midjourney for more variants or a different aesthetic.","tool":{"slug":"leonardo-ai","name":"Leonardo AI","url":"https://www.launchpadhq.io/platform/leonardo-ai","data_url":"https://www.launchpadhq.io/data/v1/tools/leonardo-ai.json","category":{"slug":"image-generation-editing","name":"Image Generation & Editing"},"cost_tier":"FREEMIUM","lifecycle":"active","free_tier":{"available":true,"summary":"150 tokens/day; basic image generation; community models; limited features"},"starting_price":"Free, from $28/mo","lowest_paid":{"name":"Pro","price_text":"$28/mo","amount":28,"currency":"USD","period":"month","limits":null,"is_free":false},"data_as_of":null}}],"steps":[]},{"id":"hybrid","name":"Hybrid","tagline":"Balanced","time_estimate":null,"result":null,"tools":[{"name":"Adobe Firefly","rationale":"Solid generative images inside Adobe’s ecosystem. Balances quality with brand-safe workflows.","tool":{"slug":"adobe-firefly","name":"Adobe Firefly","url":"https://www.launchpadhq.io/platform/adobe-firefly","data_url":"https://www.launchpadhq.io/data/v1/tools/adobe-firefly.json","category":{"slug":"image-generation-editing","name":"Image Generation & Editing"},"cost_tier":"FREEMIUM","lifecycle":"active","free_tier":{"available":true,"summary":"25 generative credits/month free; basic image generation; text effects; generative fill"},"starting_price":"Free, from $199.99/mo","lowest_paid":{"name":"Premium","price_text":"$199.99/mo","amount":199.99,"currency":"USD","period":"month","limits":null,"is_free":false},"data_as_of":null}},{"name":"Canva AI","rationale":"Layouts, templates, and quick social-ready exports. Ideal hybrid path for marketing visuals without deep design tools.","tool":{"slug":"canva-ai-magic-studio","name":"Canva AI (Magic Studio)","url":"https://www.launchpadhq.io/platform/canva-ai-magic-studio","data_url":"https://www.launchpadhq.io/data/v1/tools/canva-ai-magic-studio.json","category":{"slug":"image-generation-editing","name":"Image Generation & Editing"},"cost_tier":"FREEMIUM","lifecycle":"active","free_tier":{"available":true,"summary":"Canva Free includes a monthly AI allowance of up to 20 uses of its AI tools, 1 Brand Kit and 5 GB of storage; paid plans raise the AI allowance."},"starting_price":"Free, from $18/month","lowest_paid":{"name":"Pro","price_text":"$18/month","amount":18,"currency":"USD","period":"month","limits":"1 person; 10x Free's AI allowance; 100 GB storage. Annual price not confirmed (varies by Canva page)","is_free":false},"data_as_of":"2026-10-26"}}],"steps":[]},{"id":"budget","name":"Budget","tagline":"Free-first","time_estimate":null,"result":null,"tools":[{"name":"Leonardo AI","rationale":"Strong free credits and fast iteration for concepts. Fits budget runs before you invest in premium gens.","tool":{"slug":"leonardo-ai","name":"Leonardo AI","url":"https://www.launchpadhq.io/platform/leonardo-ai","data_url":"https://www.launchpadhq.io/data/v1/tools/leonardo-ai.json","category":{"slug":"image-generation-editing","name":"Image Generation & Editing"},"cost_tier":"FREEMIUM","lifecycle":"active","free_tier":{"available":true,"summary":"150 tokens/day; basic image generation; community models; limited features"},"starting_price":"Free, from $28/mo","lowest_paid":{"name":"Pro","price_text":"$28/mo","amount":28,"currency":"USD","period":"month","limits":null,"is_free":false},"data_as_of":null}},{"name":"Ideogram","rationale":"Competitive free tier for text-in-image and general generation. Good default when cost must stay low.","tool":{"slug":"ideogram","name":"Ideogram","url":"https://www.launchpadhq.io/platform/ideogram","data_url":"https://www.launchpadhq.io/data/v1/tools/ideogram.json","category":{"slug":"image-generation-editing","name":"Image Generation & Editing"},"cost_tier":"FREEMIUM","lifecycle":"active","free_tier":{"available":true,"summary":"30 credits a week for accounts that sign in with Google, Apple or Microsoft (email-and-password accounts get no free credits). Everything generated on the free plan is public."},"starting_price":"Free, from $20/month","lowest_paid":{"name":"Plus","price_text":"$20/month","amount":20,"currency":"USD","period":"month","limits":"$15/month billed yearly ($180 a year); 2,400 credits a month","is_free":false},"data_as_of":"2026-10-26"}}],"steps":[]}],"prices_removed":0,"pricing_note":"Prices in this text come from the catalog, the same data as each tool's page and its record (tool.starting_price, tool.lowest_paid, and plans in /data/v1/tools/{slug}.json). Any sentence that typed a price by hand is removed; prices_removed counts them.","generated_at":"2026-10-27T04:47:50.120Z","sponsored":false,"attribution":"Data from Launchpad HQ (https://www.launchpadhq.io). Please credit Launchpad HQ and link to the tool's Launchpad HQ page."}